Cafeli Roasting has identified five distinct customer segments that it will actively pursue.
The first segment
The first segment is the sale of the Cafeli Roasters to customers in Canada, USA, Europe and Latin America.
The second segment
The second segment is Hispanic Grocery Stores since their customers consume instant (soluble) coffee in jars.
The third segment
The third segment is to roast and sell one pound bags whole bean and ground to individuals such as friends, family, and others.
The four segment
The four segment is to see green coffee sacks of 120 pounds to coffee shops.
The fifth segment
The fifth segment is to sell roasted hazelnut to different retail markets in small bags.